Championing Diversity, Psychological Well-Being, and Inclusion in Male-Dominated Industries
In a world where traditional industries are undergoing significant shifts, Hacia Atherton stands as a force of transformation. As the CEO of Reed Plumbing Group and the Founder and Chair of Empowered Women in Trades (EWIT), she is not just leading companies—she is reshaping the narrative around leadership, diversity, and inclusion in male-dominated spaces. Her mission is clear: to foster psychological well-being, elevate female representation in trades, and integrate positive psychology into corporate culture for sustainable success.
A Legacy of Impact and Innovation
Hacia’s influence extends far beyond business operations. She is a thought leader, speaker, and mentor, recognized for her commitment to scaling and transforming businesses through innovative leadership. Her expertise in embedding positive psychology within organizational structures has made her a sought-after advisor and mentor, helping companies achieve operational excellence while fostering inclusive and psychologically safe workplaces.
Her journey is marked by prestigious accolades, including recognition in the Business Elite 40 Under 40 and the Telstra Best of Business Awards (Vic). She also plays a crucial role in shaping policies and educational strategies as an advisory board member for La Trobe University and the Victorian Government’s Our Equal State Reference Group.
Empowering Women in Trades: A Mission for 30% by 2030
As the founder of Empowered Women in Trades (EWIT), Hacia is on a mission to revolutionize the trades industry by achieving 30% female representation by 2030 in Australia and Canada. Her work is not just about opening doors—it’s about breaking down barriers, changing mindsets, and creating lasting systemic change. Through mentorship, advocacy, and industry partnerships, EWIT is paving the way for women to step into roles traditionally reserved for men, ensuring they have the support, skills, and opportunities to thrive.
A Resilient Leader: From Tragedy to Triumph
Hacia’s drive is deeply personal. After surviving a life-threatening horse-riding accident, she emerged with a renewed purpose: to build supportive environments where others can thrive. Her journey of resilience fuels her leadership, shaping her philosophy of authenticity, perseverance, and a no-excuses mindset. She embodies the belief that challenges are not roadblocks but stepping stones to greatness.
A Voice for Change on the Global Stage
As a renowned international speaker, Hacia inspires audiences worldwide on topics such as leadership, resilience, and driving meaningful change. Her ability to connect with people, combined with her passion for fostering diverse and thriving workplaces, makes her a leading voice in modern leadership and organizational transformation.
Her collaboration with Joe Foster, founder of Reebok, as a co-author in How to Survive and Thrive II, further cements her position as a thought leader dedicated to guiding others through adversity and into success.
The Future of Leadership and Inclusion
Hacia Atherton’s impact is not just about today—it’s about shaping the future. Through her leadership at Reed Plumbing Group, EWIT, and various advisory roles, she continues to champion diversity, well-being, and inclusive growth. Her story is a testament to the power of resilience, innovation, and the unwavering belief that industries can be transformed when leaders dare to challenge the status quo.
For those looking for inspiration in leadership, business transformation, or breaking barriers in male-dominated industries, Hacia Atherton is a name to remember, a force to admire, and a visionary to follow.
