For Brian Martinez, coffee is more than just a beverage — it’s a medium for inspiring human connection. As the founder of Suited Coffee Company, Martinez is creating a brand where every cup reflects ethical sourcing, mindful living, and personal reinvention. But the seeds of Suited Coffee were sown long before the brand officially launched. In 2010, Martinez found himself in Italy, sipping espresso and soaking in the artistry of European coffee culture. Unlike the rushed, grab-and-go coffee culture in the U.S., this was an experience — about slowing down, savoring, and being present. That trip planted an idea: what if coffee could be more than a drink?
Years went by as Martinez built a successful career in finance and business strategy. His sharp analytical skills helped him master the intricacies of scaling companies and optimizing resources. Yet, the desire to create something of his own — something meaningful — never faded. In 2020, during the stillness of quarantine, that dream began to take shape. Martinez partnered with a skilled roaster and immersed himself in the world of coffee science.
Today, Suited Coffee Co. is a reflection of Martinez’s journey. He poured his heart into the process — experimenting with roasting profiles, sampling beans from varying altitudes, and crafting blends that deliver smoothness, richness, and approachability. The result: three signature medium roast blends. The Executive Blend features beans from Brazil and Ethiopia, delivering a velvety cup with notes of milk chocolate, dried cherry, vanilla, and maple syrup. The Mindset Blend, sourced from Peru and Brazil, offers a smoother, sweeter taste for those craving clarity. Meanwhile, the Morning After Blend, made with beans from Guatemala, Nicaragua, and Ethiopia, was created to bring comfort and balance.
Martinez has built Suited Coffee Co. as a movement for those who believe small, intentional moments shape a meaningful life. His audience is a community of dreamers and entrepreneurs who treat their morning coffee as a grounding ritual. He has also embedded education into the brand — teaching customers what’s actually in their cup. He explains the difference between arabica and robusta beans and how factors like altitude and farming methods influence flavor and sustainability. By demystifying coffee, he aims to empower people to make more conscious choices — both for their palate and the planet.
Sustainability is central to Suited Coffee’s mission. Unlike brands that use “eco-friendly” as a marketing tool, Martinez sees sustainability as non-negotiable. He partners directly with small farms committed to ethical labor practices and sustainable agriculture. By roasting in small batches and avoiding wasteful methods, Suited Coffee minimizes its carbon footprint while maximizing freshness. Even the packaging — biodegradable and designed with minimalist clarity — reflects the brand’s commitment to quality and purpose.
Martinez’s background in finance ensures that these values are not just idealistic but also operationally sound. He knows how to run a company with efficiency, allocate resources wisely, and build an authentic brand. But what sets him apart is his ability to pair business acumen with emotional intelligence. Every decision he makes reflects both strategic insight and human empathy. His passion for design also shines through in his personal life. Martinez enjoys cooking — especially tomahawk steaks and smoked brisket — and takes pride in building and remodeling spaces. He dreams of one day opening a Suited Coffee brick-and-mortar shop in Southern California. The space would be a modern rustic haven with warm neutral tones, blue-grey accents, and clean white finishes. Customers would walk through sleek glass doors and be greeted by baristas serving from a wooden bar topped with white stone — a full-circle moment from that Italian café in 2010.
For now, Suited Coffee Co. operates online, shipping its thoughtful blends directly to customers. Martinez recommends new customers start with the sample pack, giving them the chance to experience all three blends before choosing a favorite. But his mission extends beyond flavor. What drives him is a deep desire to inspire. Through Suited Coffee, he hopes to create a ripple effect of intention, purpose, and positive change. He believes that when you take the time to create something meaningful — be it a cup of coffee or a business — it becomes a contribution to something greater.
In a world flooded with mass-produced coffee, Suited Coffee Co. invites us to slow down. For Martinez, coffee is a daily ritual that fosters mindfulness and connection. With expansion on the horizon, he remains focused on building a company that reflects his values and vision. Because for him, greatness is found in the quiet, grounded act of brewing a cup of ethically-sourced coffee each morning — and knowing it matters.
